![]() ![]() ![]() But printing these photos on shoes appears to be new. Other brands like Casetagram have been letting customers use their Instagram and Facebook photos to create unique cases for iPhones, iPads, and Samsung Galaxy devices. “If you can customize, you gotta go there, you have to follow your bliss,” he said. Boardman predicted the limitless options will bring out the quirky side of customers. The ZX Flux sneakers offer a mostly clean, uncluttered canvas on which creative sneakerheads can print their favorite image. “This is a fun way for maybe less intense fans to make a conversation piece.” If Kanye does a sneaker, people pay thousands of dollars for it,” said Mickey Boardman, editorial director at Paper magazine and a sneaker enthusiast. ![]() “Sneakers bring out a particularly devoted level of fans. The Instagram post had garnered more than 42,000 likes by Tuesday afternoon, perhaps an indication of potential customers.īut will fashion-forward shoppers want to wear their filtered Instagram creations on their feet? Some sample styles that Adidas suggests on its website: cherry blossoms, tree bark, a beach scene and a hamburger with all the fixings. Adidas spokesperson RaEsa Benjamin-Wardle said more details on prices and how the app works will be forthcoming. The technology is part of the relaunch of “ mi adidas,” the shoemaker’s customizable-sneakers program, and is available for its line of Originals lifestyle shoes, such as the ZX Flux (but not its sport shoes). The app will launch for iPhone and Android in August, Adidas announced on its Instagram page. Because of the massive amount of social content out there, I believe more and more brands will start to “find innovative ways to close the gap between social content and e-commerce.In case your social feeds aren’t enough of a platform, you can now take a selfie and print it – on your sneakers.Īdidas says it’s creating mobile apps that will let users make a fashion statement by printing any photo, including Instagram pics, on a pair of shoes. “Media channels have no boundaries, he says, so brands should abandon a channel-by-channel planning approach to marketing.” Adidas was the first brand to use social media as a way of personalizing a product. This campaign will no doubt get Adidas’ brand out there and have people talking about it. One thing that is clear is by using social networks such as Instagram, Adidas is forming a new type of offline social media. The price of the customized sneaker was not disclosed, and it is still unclear if Adidas’ new Instagram campaign will boost Adidas’ revenue. It’s about personalization in a way that downloads memories we’ve digitally captured in time onto tangible and touchable objects.” “The allure of is not about customization. The personalization of products allows customers to incorporate digital experiences into physical products. Unlike these companies, Adidas is taking shoes customization to a whole new level by making their product more social by using Instagram. Nike has their online site NikeID and Puma has Puma Mongolian BBQ. Adidas said on Instagram: “Print your favorite photos straight onto one of 2014’s hottest silhouettes and make a statement on your sneakers like never before.”Īdidas’ competitors, like Nike and Puma, have similar options when it comes to customizing shoes. Consumers looking to purchase Adidas ZX Flux sneakers will be able to personalize their shoes by printing out their Instagram images. ![]() The new mobile app is compatible with iPhones and Andriods. Imagine that, a picture you took when you were on vacation at a beautiful beach, now on your feet. Have you ever gone to customize your shoes but were limited by the number of options available to you? Or have you ever wanted to completely personalize your own shoes with pictures from your personal experiences? Now you can with Adidas’ photo printing app that allows customers to customize their sneakers with their Instagram posts. ![]()
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